Innovad Group Joins Forces with INVET to Bring Innovad Portfolio to Colombian Producers
Bogota, Colombia, September 15, 2026 - Innovad Group has announced INVET as its new distributor for the Innovad brand in Colombia, effective September 1, 2026. The move strengthens Innovad Group's presence in the Colombian market and brings its animal health and nutrition solutions more directly to the farms that rely on them.
Bringing the Innovad portfolio closer to Colombian producers
INVET will bridge the gap between Innovad Group's solutions and the farm, reflecting a shared mission to support animal health and well-being across Colombia. This change applies exclusively to the Innovad brand: Innovad Group's distribution partner for Herbonis in Colombia is not changing. Customers will continue to receive the same level of support they have always relied on, now paired with an expanded Innovad product portfolio available in the Colombian market as of September 1, 2026.
A shared commitment
“We are delighted to welcome INVET as the new distributor of Innovad in Colombia," commented Luisa Rivera, Business Manager LATAM at Innovad Group.
"Since 1979, INVET has developed a solid track record in the animal health industry, evolving to become a veterinary laboratory recognized for its commitment to quality, continuous improvement and the development of solutions for the poultry, pig, livestock, equine and companion animal sectors.
This collaboration brings together INVET's local expertise and market knowledge with Innovad's innovative technologies and solutions, creating new opportunities to support more efficient, cost-effective and sustainable animal production.
Together we will continue to strengthen our commitment to producers, customers and strategic partners, driving the growth of the industry and generating long-term value for the Colombian market.
We are very excited about the opportunities we will build together for Colombia.”
Juan Gabriel Duran, CEO of INVET, adds: “INVET has partnered with Innovad Group to combine experience, innovation, and exceptional service that allows us to go beyond traditional market solutions. This partnership gives us the opportunity to incorporate high-value-added products, technical support, and quality standards, strengthening our market position and establishing INVET as a strategic partner for our customers.
Through this partnership, we are strengthening our presence in the livestock market, with a commitment to promptly addressing the sector’s needs, backed by high-level technical and scientific support.”
About INVET
Headquartered in Colombia, INVET S.A.S. is a company dedicated to the development, manufacture, import, and distribution of veterinary products, establishing itself as a laboratory offering a comprehensive range of products for small and large animals. With more than four decades of experience, INVET has built a reputation based on quality, innovation, trust, and service, with a vision focused on new markets and long-term partnerships in animal health and nutrition. For more information, visit invetcolombia.com.co.
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